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Awayday
Rows of red and white beach umbrellas on the white sand of Destin, Florida, beside turquoise Gulf water

Your Legacy,
ElevatedPartnering with the best local vacation rental companies in the U.S.

Founders come to Awayday for liquidity, a partner, or a home for the company they've spent a career building, and since 2021, more than 60 local vacation rental companies have joined us on that journey.

  • 15States
  • 70+Destinations
  • 60+Local brands

Our footprint

Where our brands operate today

We have brought together the best vacation rental companies in the most desirable vacation rental markets in the U.S., 15 states and counting.

  • Aerial view of paddleboarders on clear emerald Gulf water off the white sand of Destin, Florida

    White Sand Beaches

    Florida

    White sand beaches, warm shallow water and theme parks an hour inland. The ultimate American family vacation, decade after decade.

  • Sunbeams over the layered blue ridges and green valleys of the Great Smoky Mountains, Tennessee

    Great Smoky Mountains

    Tennessee

    Within a day's drive of half the country. Families come for pancakes and putt-putt and stay for the blue ridges at sunrise.

  • Chairlift rising over snow-covered pines with Rocky Mountain peaks beyond in Summit County, Colorado

    The Rockies

    Colorado

    Summer hikes, mountain bikes and fly fishing give way to snowboarding and ski days. Two vacations in one destination.

  • Aerial view of the wide beach and oceanfront homes along Hilton Head Island, South Carolina

    Lowcountry Beaches

    South Carolina

    Historic charm, sun-soaked shores, world-class golf and Lowcountry cooking families come back for every single year.

  • Aerial view of snow-covered ski runs above the town of Park City, Utah, at sunset

    Park City

    Utah

    Park City is our Utah market: world-class powder, a walkable Main Street and a summer season of trails and festivals.

  • Aerial view of Lone Peak above the snow-covered slopes, forest and cabins of Big Sky, Montana

    Flathead & Big Sky

    Montana

    Breathtaking landscapes and charming towns, year-round. Big Sky and Whitefish skiing in winter, huckleberry everything, horseback riding and world-class fly fishing the rest of the year.

  • Sea stacks, forested headlands and rolling surf along the Oregon coast near Cannon Beach

    Coast & Cascades

    Oregon

    Dramatic coastline, world-class ski resorts, deep forest and cities worth a day of their own.

  • Aerial view of the beach, homes and sound side docks along Emerald Isle, North Carolina

    Barrier Islands

    North Carolina

    Barrier islands along the Atlantic, built for long days outside and slow evenings on the porch.

  • Red rock formations glowing at sunset above the junipers and cactus of Sedona, Arizona

    Red Rock Country

    Arizona

    The Grand Canyon, the red rocks of Sedona and the history of Tombstone. Southwestern culture at full volume.

  • Montauk Point lighthouse on a grassy bluff above the rocky Atlantic shoreline on Long Island, New York

    Lakes & Landmarks

    New York

    Iconic landmarks and world-class museums, or a lake house with a dock and nothing scheduled.

  • Aerial view of the white sand beach, condos and turquoise Gulf water at Gulf Shores, Alabama

    Alabama Gulf Coast

    Alabama

    History, seaside stays and southern hospitality along the intracoastal waterway.

  • Pacific coastline and sandstone bluffs at La Jolla, Southern California

    Southern California

    California

    Desert resort towns, mountain lakes and beach cities inside one drive-to market with year-round demand and no single peak week.

  • Autumn Ozark hills framing blue lake coves in the Missouri Ozarks

    Ozarks

    Missouri

    Clear lake water, limestone bluffs and boat docks across the Ozarks. A Midwest family tradition that books early and comes back annually.

  • Aerial view of colorful beachfront homes and Gulf surf along Galveston Island, Texas

    Galveston & Austin

    Texas

    Gulf beach houses on Galveston Island and lake and city stays around Austin, fed by the fastest growing metros in the country.

  • High desert landscape near Santa Fe, New Mexico

    High Desert

    New Mexico

    Adobe homes and mountain views in Santa Fe, with art, food and open high desert skies all year.

A collection of brands

Locally Focused. Nationally Powered.

A network of locally-led brands on one shared platform, and the operating scale new partners can plug into on day one.

  • 17,000+

    vacation properties across our brands

  • 500,000+

    annual bookings

  • 1,200,000+

    happy guests every year

  • Over 90%

    of reviews have 5-star ratings

Waterfront vacation home with an infinity pool and palm trees at sunset

What a partnership adds

The platform behind every partner brand

Your name, your team and your market stay exactly where they are. What changes is the infrastructure behind them, and how much of it you have to build yourself.

  • Capital and liquidity

    Market-rate payouts, rolled equity for founders who want the upside, and balance sheet behind growth in your market.

  • Best-in-class support resources

    HR, IT, Revenue Management, Marketing and Finance resources that remove admin work and empower you to focus on growth.

  • A founder-led network

    60+ elite brands sharing what works. At this scale, there is very little the group hasn't already solved once.

How a partnership works

In plain terms

What is Awayday?

Awayday partners with leading local vacation rental management companies in the United States. Each company keeps its own name, team and market knowledge, and gains the capital, technology and central support of the wider group to grow.

Together, the Awayday brands manage 17,000+ units across 15 states, from Gulf Coast beaches to Rocky Mountain ski towns, and host 1,200,000+ guests a year. We have completed 60+ partnerships since 2021, and the group is founder-led: over 30% of the company is held by the founders who joined it.

Local brands, national support

A vacation rental business is a local business. Crews have to be nearby, and rates have to follow the rhythm of a specific town: the beach weeks on the Gulf Coast, the ski season in the Rockies, the lake summers in between. That local knowledge is the asset we are building with, which is why every partner brand keeps its own name and its own team on the ground.

What the group adds is the part that is expensive and slow to build alone. Shared distribution, revenue management priced against live demand, enterprise technology, and central finance, HR and marketing teams. Founders who join stop carrying the overhead of running a company and go back to running their business.

Who This is For

Founders and owners of vacation rental management companies who are weighing what comes next: partner and grow, or a full exit with the team and legacy intact. Every conversation is confidential and moves at the pace you set.

We also hear from capital partners, lenders and advisors working in vacation rental M&A, and from operators who want to work inside the group rather than sell to it. Our partner with us page goes deeper on structures and process, our footprint shows where we already operate, and contact us puts you in front of a real person, ready to talk to you.

Common questions

Awayday partnership FAQs

What is Awayday?
Awayday is a leading vacation rental management platform operating premier local brands in destination markets across the United States. Each company keeps its name, its team and its market, and gains the capital, technology and operational support of a 60+ brand platform. Our mission is to perfect the vacation rental experience for homeowners and guests alike.
Does Awayday partner with vacation rental management companies?
Yes. Partnerships are the core of what we do. We have completed 60+ partnerships since 2021 and are actively building relationships with founders in markets across the country.
What partnership and exit structures does Awayday offer?
Two paths. Partner and grow: liquidity, plus the chance to roll over equity and share in the upside, while you and your team keep running the business. Or a full exit, with your team and your legacy preserved.
Do I keep my brand name after partnering with Awayday?
Yes. Your brand stays your brand. Awayday partners with the best operators in the best markets and keeps the local name, team and reputation intact, then adds national marketing reach, revenue tools and back-office support behind it.
What size company does Awayday partner with?
Whether you manage 5 homes or 5,000, excellence matters more than unit count. We look for the top local brand in a vibrant market, with a strong reputation, a good team and homeowners who stay for years.
Where does Awayday operate today?
Awayday brands operate in Alabama, Arizona, California, Colorado, Florida, Missouri, Montana, New Mexico, New York, North Carolina, Oregon, South Carolina, Tennessee, Texas & Utah, across beach, lake and mountain vacation rental markets. We are also actively talking to founders in markets we have not reached yet.
How large is the Awayday platform?
60+ local brands and 17,000+ units under management, hosting 1,200,000+ guests and 500,000+ bookings a year, with over 90% of reviews at five stars.
Is a conversation about selling my company confidential?
Yes. It's clear, collaborative, and confidential from the very first conversation. Every discussion stays private and moves at the pace the founder sets.
Who owns Awayday?
Awayday is founder-led and founder-owned: over 30% of the company is held by founder-partners, alongside institutional private equity investment.
Do I have to step away after a transaction?
No. Many founders stay on and keep leading their market while handing off finance, HR, IT and other central functions. Others choose a full exit. Both paths are available.
How do I reach Awayday?
Call (734) 756-6838 or send a message through the contact form. The corporate development team responds quickly and discreetly. The corporate office is at 1008 Airport Rd Ste F, Destin, FL 32541.

Start a conversation

Built something great? Let's talk about what's next.

A short, confidential first step for founders exploring a partnership with Awayday.